The Institute Of WOW
John's new coaching program for Small-Medium businesses and individuals.
Click here to learn more.



Coolibah Marketing’s Principal, John Dwyer, provides clients’ with a holistic service covering all aspects of a business' marketing plan.

He provides strategic expertise in both above and below the line marketing, covering television, radio, print, Direct Mail and online advertising techniques.

John’s philosophy is “if it doesn’t have a WOW, than why bother doing it?”

John consults to companies on a short or long term basis, depending upon the client’s independent needs.

He is passionate about helping his clients develop a “wow factor” in their marketing offer and you’ll see scores of examples of this throughout this website.

If you want your business to benefit from the secrets of how to increase sales, you’ve come to the right place.

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“Scratch ticket promotions” lead the way in terms of stimulating consumer spending. John can advise you with formats designed to stimulate both instant and repetitive trade.

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"John has exceptional skills which are held in high regard by Management. He ensures that all our advertising is relevant, has a ‘call to action’ and that we are able to measure the results."
Don Magin

Don Magin
General Manager
Greater Building Society

(Read more)



"His value to our radio station has been very significant and we are keen supporters of his “wow factor” marketing philosophy."
Graham Miles

Graham Miles
General Manager
Hot Tomato Radio Station

(Read more)


The WOW Factor!
Video interview with John
about his wow campaigns!
*4.5 million sales in just 10 wks!



How John Scored Seinfeld
Watch this short interview where John explains the "behind the scenes" story of the Seinfeld coup.


Dreams Can Come True
John's inspirational TV program that took "WOW" to a whole new level.


Get A Free Holiday!
John’s concept for selling home loans continues to be a winner!


Ray Martin sells John’s home
"ACA" features John's home.
Real estate marketing at its best!



Video Ezy Win A Million!
John takes DVD rentals to a new level for Video Ezy


Madura Tea Campaign
Watch John’s TV commercial which catapulted tea sales to new levels!


NBN Frequent Viewer Promo
The first time ever that viewers could recieve "rewards" for watching a particular network!



The Nasty Bank Manager

John plays a Bank Manager in a TV campaign for aBuilding Society client.
Free Beer
Sells Turf!



An innovative“value-add” promotionthat generated anoverwhelming responsefrom landscapers.
Hotels –10 NightsFor $99!

A TV infomercial that“melted” DanozDirect’s call centrephone lines!

Click here to read some F.A.Q's about Coolibah Marketing

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